“Aim for the moon. If you miss, you may hit a star”

  • The basic concepts in marketing.
  • Marketing and Sales – what’s the difference.
  • Segmentation, Targeting, Positioning.
  • Pricing in light of internal costs and market prices.
  • The Marketing Function Role and interaction with other functions.
  • The Big Companies and how they deal with marketing.
  • SWOT analysis (Strength, Weakness, Opportunities and Threats).
  • Core Competencies and building on strong points.
  • Marketing strategies/Product Strategies.